When someone shares your website content over Facebook, you can actually turn the shared content into a Facebook ad. You can make this by using Domain Sponsored Stories. These are inexpensive and are easy to manage. Moreover, you do not need a Facebook Page to begin a campaign.
Domain Sponsored Stories
Domains are websites that you can manage. Sponsored stories are Facebook ads that promote actions done by one Page or a userís friend, fan or follower. Therefore, Domain Sponsored Stories are Facebook ads that can help promote the Facebooks usersí interactions with various websites that are under your management.
You can easily determine a Domain Sponsored Story because it has a ìSponsoredî tag towards the end unlike with typical posts.
Why You Should Make Domain Sponsored Stories
A Domain Sponsored Story is a low-maintenance unit of ad and you can run it in the background to continuously drive traffic towards your site. Hereís why you should start using them:
- Broaden your blog postsí reach.
- Get higher traffic towards product Pages as well as impact revenues.
- Get in touch with the users who missed the contents during the first time. Promote usersí interactions with your own site and many of the people theyíre connected with will most probably see it. However, you should take note that Domain Sponsored Stories advertising doesnít supersede the privacy settings.
Boundaries of A Domain Sponsored Story
ï Sometimes, people share posts with an unappealing comment. In turn, you may need to spend an amount to endorse the post because you donít have the freedom to choose shared content to promote or not.
ï Facebook has small sharing activity to make into an ad if your website has a low traffic and gets very little shares. Whether you arrive at your daily financial plan or not is somehow dependent on the density of daily shared activity coming from your site. You need viewers who are by now having shared any of your siteís content.
ï A Domain Sponsored Story advertisement does not lead you to an increased number of likes for a Page. Basing what content is being shared, they might not direct you to a sale or conversion. They only get you to an increased traffic for your website.
It is important that you weigh the advantages and benefits you can get from a Domain Sponsored Story and that it outweighs the boundaries. For someone who earns via website traffic, this can be extremely helpful.
Making Your Very Own Domain Sponsored Stories
1. Maintain Your Domain
On your Insights Dashboard, click on the green button, Insights for your Website, located at the upper right. This will give you a pop-up. Now, enter the domain of your site excluding the www and then link it to your personal page or your Facebook Page. If you are the only one who needs to access a Facebok Insights linked to your website, pick yourself. Or else, you may select a Page such that every admin of the Page can have access.
2. Include The Meta Tag To Your Website
In the first step, you are given a meta tag. Copy it and then paste it between the < HEAD > tags of your siteís template. In this fashion, the meta tag will just show on each Page shared from the domain.
How you make this will be based on the CMS that you will use. Some prefer Genesis Framework because they can directly edit the area within Theme Settings or Simple Hooks. Moreover, the All In One Webmaster plugin can also offer you a field for this one.
Only the shares from the Pages with the meta tag will make it for Domain Sponsored Stories. Then, on your Insights Dashboard, your domain will now start accumulating stats. Otherwise, if there are still no stats after 24 hours and you are sure that there were shares from your site to Facebook, do the first two steps again.
3. Make Your Domain Sponsored Stories
To make your own Domain Sponsored Stories, utilize the browser plugin Power Editor. This will offer you various benefits compared to the self-serve ad tool. When you are creating your ad, perform the following:
- Choose Sponsored Story as the type of the ad.
- Click About people who share links to your domain.
- Pick your domain among the destinations.
Complete the ad and just upload normally. If you need more help, you can check out Power Editor Tutorial. Donít forget to monitor the results within your ad manager within the upcoming days.